Deebs Days Countdown: An Interview with Alex King of Sicard Hollow June 17, 2022 22:30

Photos by Kendall McCargo Photography

Interview by Jordan Kirkland: Live & Listen

As most music fans in and around the Birmingham area are already aware, CBDB and Big Friendly Productions have joined forces to bring an incredible new festival to Avondale Brewing Company this summer. Deebs Days Music Festival is pinned for Friday, August 19th and Saturday, August 20th in Birmingham (AL), and all signs point to an incredible celebration. If you haven't gotten around to purchasing your weekend passes, we've got you covered. Simply click the link below and secure your spot while you still can. 
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As we prepare for the festival, we're catching up with a handful of the performers on the lineup. This week, we're continuing the official "Deebs Days Countdown" with Sicard Hollow frontman Alex King. Since the formation of the Nashville-based, jam-grass quartet in 2018, King and his bandmates have quickly established themself as one of the premier rising acts in the country. Sicard released its debut album just before the pandemic struck in 2020, and they have wasted no time climbing through the ranks of the "festival scene." The band has built a strong national following in just a short time, and there is clearly so much more to come. 
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Many will recall Sicard Hollow from recent  performances at Resonance Music & Arts Festival, The Peach Festival, and Summer Camp Music Festival. They're no strangers to the big stage, and as King explains below, they couldn't be more fired up for Deebs Days. Check out the full interview below, and make sure to follow Sicard Hollow on Facebook and Instagram for all of the latest updates.
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Great to speak with you for a few today, Alex. From what I understand, Sicard Hollow got started back in 2018?
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Alex: Yeah man. I want to say May of 2018. 
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Right on. So, you guys have just passed the four-year mark. Before we dive into the band, I was hoping you could tell me a little bit about your musical background and how you found yourself in the world of bluegrass music. 
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Alex: It's an interesting story all around, because I wasn't raised on bluegrass at all. Neither was anyone in the band, for that matter. So, I'm from Birmingham, and I started playing guitar as a teenager. My parents bought me my first guitar when I was 14 or 15. I was taking lessons, but it wasn't anything serious. I never pursued it past playing a couple of chords. It just wasn't my thing. Skateboarding was my thing.
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So, fast forward to college. I went to Auburn University. Took a little bit of time off after my first year, and I found myself at Belmont University in Nashville. I was surrounded by a ton of amazing musicians, none of which played bluegrass. I didn't even know what bluegrass was at all, really. I knew what a banjo was, but I did not know the genre whatsoever. I had a guitar, and I started playing a little with people around Belmont. This was a little discouraging. These kids were freaks of nature on their instruments. It was super inspiring at the same time, because I saw what my peers were capable of. 
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I decided to step it up and start picking. I'm playing electric guitar, and I meet our mandolin player, Will Herrin. At the time, he had never played a mandolin in his entire life. He played electric guitar, and he tried to get me to jam over and over and over again. I was just too nervous to go do it. Eventually, we jammed and started hanging out a bit. I was writing songs on acoustic guitar in my free time. I wouldn't sing or play in front of anyone. 
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We ended up meeting Matt Rennick, who is our fiddle player. He was just incredible on the fiddle. We fit our genre around his instrument, because he was the best. I had these slower songs, and he could play fiddle really fast and intricately on them. The next thing we needed was a mandolin, so Will said "Screw it" and started learning mandolin. 
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Sicard Hollow was really born out of that. Trying to throw shit at the wall, for lack of a better term. We just ended up sticking with bluegrass. We all started to figure it out. Now, I've studied and gone down the hole with traditional, new grass, jam grass, and all of the above. Now I consider it a part of my soul, honestly. 
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You're right. That's a really interesting, and super cool, story. So this is back in 2018, and y'all are in Nashville. When did y'all really start to realize that this was something y'all could take on the road professionally?
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Alex: At first, I didn't really want it to be that. It wasn't Sicard Hollow. It was four guys. We had an upright bass player who was Will's next-door neighbor. I had no intention of it being a touring band. I was scared, and I didn't really want this. It found me, and it's such a non-traditional Nashville story. I moved here to figure something out, and it wasn't music. 
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Our first show was pretty unique. Our friend Andrew Manes, and our now manager, Tim Coughlin, were hosting an event at a local outdoor venue. They were streaming a Phish show, and he wanted us to "open" the show with a three-hour set. I'm just like, "Holy shit! We have to play for three hours, and we have maybe four originals." (laughs).
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We end up having over 100 people at our first show. Whether they were there to watch Phish or see us play, we played for three hours to over 100 people. Off the get go, I think we had that boost of confidence from a really positive crowd response. It was really encouraging to get that type of feedback on the first gig. 
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We kept on progressing in town. Then we'd drive an hour or so outside of town, and once again I'm just like, "Holy shit! We're getting paid to go play out of town, and we're not losing money." This is our fifth or sixth show at this point. We had this push early on, and I think it really kicked everyone in the ass a little. If this door is going to open up a little, let's kick it down and run with it as far as we can. 
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I think that mentality has really been the driving force. Now we're working with an agency. We're playing a bunch of festivals and touring all over the country. It's so crazy to think how much it has escalated over the past four years. It was so reassuring from the get go, which I don't think is the case for most bands. I really want to add that I'm incredibly grateful for our trajectory, and how it's been going thus far. 
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That's so cool. I'm glad you mentioned that, because I've been familiar with the band's name for a few years. I started Live & Listen in 2014, so I stay pretty in tune with what's happening in this particular music scene. I've known that you guys were a bluegrass band out of Nashville, but it did seem like you guys really came on super strong. It makes sense to hear you explain the backstory. I'm sure those Phish fans came out in the right mindset to see some killer music that night. 
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Alex: Right. And not being possessive about it, but Phish is my band (laughs). They saved my life, honestly. I started touring Phish when I was 20 years old, and I really started pouring all of my energy into that. Through Phish, I found my own musical passion. To have our first show being the "opener" on a big Phish streaming party - it was perfect. The stars aligned. It was such a reassuring experience. 
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Really love hearing that. I definitely share the passion when it comes to Phish. I always speak up when I hear people acting like they have to "pick" a jam band to love though. Phish is my #1, but I also go see Widespread Panic, moe., String Cheese, and so many others as often as I can. 
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Alex: Absolutely. I'm no stranger to any of them. I've got my hands in a lot of baskets as far as jam bands go. That's for sure. 
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Alright, so the band gets going in 2018 with some really solid momentum from day one. When did you start to see that the band was taking off and expanding into new markets?
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Alex: That's a good question. We played this festival called Bluegrass In The Bottoms in Kansas City. It was about a nine hour drive out there. Jeff Austin Band, Railroad Earth, Trampled by Turtles, Lindsay Lou, and so many major bands were on the lineup. I knew about these bands back then, but it's even crazier now to look back and think on it. I really didn't know what I was doing back then. I still don't know what I'm doing now. This is all sink or swim. Walk the plank. Jump in. See how long you can tread water for. It was super intimidating going there. 
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I'll mention this. I remember getting there, and there was a band called Kind Country. Rest in peace to Max Graham. Rest in peace to Jeff Austin, too. Max Graham was so hands on with us. He was so nice to us. We're in the green room, and there were all these killer musicians back there. I'm just keeping my tail between my legs. I wasn't going to talk to anyone. 
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Max really made us feel like we belonged though. Then we finally got to play a set of our music to a bluegrass crowd. Not a jam band crowd or a Nashville crowd, but these people were there to see bluegrass. The response was incredible. All of these out-of-town people coming up and asking us where we're from. Trying to link us up with new bands and venues across the country. 
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This was our first bluegrass festival. And as far as I know, a lot of these other bands have been doing this for a little bit longer than we have. It was really a crazy turning point for me. That festival put a lot of things into perspective for me. It also showed us what we needed to work on. That was Bluegrass in the Bottoms. I think it was three years ago. 
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Makes a lot of sense, man. Parrish Gabriel is y'all's bassist right?
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Alex: He is indeed!
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I thought so. I've hosted this event in Montgomery called Funksgiving over the years. Back in 2017, Parrish's old band Soul Mechanic played the event. I just recently realized he was Sicard Hollow's bassist. He's an absolute monster on the bass. 
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Alex: He is NASTY!
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He really is. At what point did y'all link up?
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Alex: Alright. I don't want to go on too long of a rant here, but I'll give you a quick run down of who has played bass for us and led us to Parrish. Chris Hancock was our first bassist. We were jamming at Will's house, and he walks over from next door with a massive upright bass above his head like a Tuscan Raider in Star Wars. He's probably late 30s, early 40s. He's a handyman, and he ends up getting in a circular saw accident. His glove got sucked into the saw. He sends us a picture of his thumb literally dangling. 
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So, we go bass-less for a little bit. Then, we picked up our buddy Trevor Clark. Shoutout to Trevor. He's an incredible musician. He really put us on to bluegrass when we moved into town. Trevor filled in for a bit, but he has his own career. He ultimately needed to focus his time and commitment on his own endeavors.
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So, we're back to bass-less. Matt (Rennick) is like, "I know this guy named Parrish." And my first question is, "Is he cool? is he the dude?" Matt assures me that he's the guy. So, Matt calls him up and asks if he has an upright bass. I think Parrish pulled one out of storage, and he was down immediately. He came over, and we must have jammed for six hours. 
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At this point, I've never heard him play an electric bass. I've only heard him on upright. He's obviously the homie. He's my brother. Immediately, when we started talking, I told him he was my soul brother, and I had his back for life. He was totally down and wanted the gig. Then a little later, I hear him plug in and play an electric bass. I had to sit him down and tell him that I would feel bad taking him away from that, if that's what he wanted to do. 
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I haven't seen someone slap a bass like that, first hand, maybe ever. It was an interesting thing. We didn't want to take him away from what he loved to do, but he really found a home in Sicard Hollow. He still gets to flex his slap chops in his side project, KillaKeyz. 
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That's right! I forgot he was a part of that band with Marcus (White).
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Alex: Yep. KillaKeyz is great. He still gets to do a lot of that. Since day one, Parrish has just been down to play. We're very blessed and grateful to include him in the Sicard Hollow family.
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That's so great. I guess it's just been in the past year or so that I became aware that Parrish was Sicard's bassist. It's really been that same period of time that I've gotten more familiar with the band, and this is a great segue into talking about y'all's original catalog.
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I was on the road yesterday, and I decided to throw on Sicard Hollow in the car. I listened to the new single, "Little Miss Tipsy," for the first time. Holy shit! I can't get enough of this song. I must have streamed it 15 times by the end of the day.  
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Alex: Let's gooo!
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That song is fucking great, man. From the opening notes, it just has such a fun, upbeat vibe to it. The lyrics are fantastic. 
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Alex: Man, that means so much!
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With the way Spotify works, I just moved right along into the Live From Brooklyn Bowl album. I was in the car most of the day, and I ended up listening to Sicard the entire time. While there is a lot of jam grass that I really enjoy, I don't necessarily listen to it super often. I'm really excited about digging deeper in the catalog, and ultimately, seeing y'all's live show.
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Alex: It's funny you mention that song. I'm literally about three feet from the water at the Harpeth River right now. This is where I wrote that song. I spend a lot of time here drinking my coffee and writing music. The first line in that song, "Let's walk down to the water / It's how I spend my time," that's what I do literally every day. I'm a river rat to my core. 
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It's funny you bring that up, because I'm sitting here staring at the Harpeth. That just kind of took me back to when I started writing that tune. I'd just go down to the river. Take out my guitar. Maybe crack a beer, or not. I drink my coffee down here too. I just start singing random shit. If something pops in my head, I'll just go with it. 
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I take out my phone and turn on the recorder. If you go through the voice memos on my phone, there are just hundreds and hundreds. A bunch of them are just jibberish trash, but you find some diamonds in there occasionally. When I started writing "Little Miss Tipsy," it was from my perspective, at first. The more I thought about it, it really wasn't me. It was more like a girl that I know from a festival. 
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The song kind of wrote itself after that point. That's kind of my writing process. I like to be a vessel to it. I can't really force anything, but when it's flowing, grab it and run with it. Or let it take you wherever it's going to. "Little Miss Tipsy" was one of those where the words were just rolling off my tongue. 
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Listen to "Little Miss Tipsy" here:
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It's one of those songs that sucks you in right away. A lot of relatable stuff in there. You nailed it with that one. It was just released a few weeks ago, right?
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Alex: Man, I really appreciate that. Yes, it did. I wrote it while ago. We have a new album coming out later in the year, and contrary to what people believe, "Little Miss Tipsy" will not be on it. We have so much material that we need to record. We decided to go back in the studio and cut a few more tracks that won't be in the album, so there is something to keep people on the edge of the seat until the album release.
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Speaking of your original music, let's touch on that a little more. Your first album Secret of the Breeze was released in March of 2020. Right before the pandemic hit. You followed that with Live at Brooklyn Bowl Nashville. Tell me a little about these albums. You've been working with Dan Davis in the studio, correct?
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Alex: That's right. Everything except the live album. Our friend Hank mixed that one. For the first album, Dan was our original banjo player. Dan is also an audio wizard, and he's amazing at what he does. Dan engineered the first album too, along with Preston White, at Southern Ground. That's Zac Brown's studio, which is just incredible. Dan has been amazing to work with. His work ethic is incredible, and we definitely wanted to go back and work on the next album with him. 
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We also worked with John Mailander, who plays fiddle with Bruce Hornsby & The Noisemakers, on the new album. He played fiddle on two of Billy Strings' albums (Home & Renewal). He plays with Billy a good bit. Having Dan and John on the creative side of the second album has just been a leveling up experience. The first album was great. We were figuring out how to swim. Then with the second album, now we know how to swim and we're working on technique. Getting going in the pool quicker, or maybe in a more beautiful way. 
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I don't know if that's a good analogy or not (laughs). We leveled up though. Dan has too. It's nice to see these relationships that we have, where we are all progressing, and we're all able to continuously scratch each other's backs as our careers heighten and progress. It's really been cool.
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As far as the new album, will this be material that you guys have tested live? Will there be anything that's brand new to your fans?
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Alex: I want to say that everything has been played live, but several songs have only been played a few times. We've been on the road testing some of them out. We haven't played them as much back home. I think there will be plenty of people surprised by what's on the album, and the way we present them on the album. There may be some slightly different arrangements and tempos. 
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I think people will be really stoked to hear how they are presented on the album. As far as a release date, I wish we could set something in stone. It's funny how it all works out. I'm still learning how the industry works. You can't just record something and release it immediately, which is what I'd like to do. It's done when you get it done. It turns out that there is a little more thought that goes behind these decisions. 
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I'm impatient, so I'm trying to hold on. I just want to release it and move on to the next album. We're trying to shop it up and get some publicists backing it. We're really hoping to create some noise around it before we release it. We're waiting on certain factors to fall in place. It will definitely be out this year. Late 2022 is probably a safe bet. it feels like it's been a long time coming. I'm ready to get it out.
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Can't wait to hear it. Before we wrap this up, let's talk about Deebs Days. I know y'all are tight with the CBDB guys. You're a Birmingham native. I'm sure this one is extra special for you. How are y'all feeling about being a part of this Birmingham festival in August? What should people expect from Sicard's performance?
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Alex: I could go on for days about this. I love Avondale Brewery. My parents live four minutes away from the venue. I grew up across town, but that is literally my family's neighborhood now. I cannot wait for this. We've played the upstairs room at Avondale once before, but this is dreams right now. I've been waiting to play that stage for such a long time. Super stoked on it. Hometown shows are incredible. 
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This is going to be the largest caliber show that we've played in Birmingham. I've been waiting for this. It almost feels like our Birmingham debut of sorts, because we've leveled up so much since the last time we played there. We are just elated to be included. As far as the performance goes, there is another bluegrass band in Birmingham called The Mountain Grass Unit...
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I know all about those guys. They are really going places.
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Alex: Luke, Drury, and Sam are incredible. We love those dudes so much, so you might potentially see some sit-ins, but you can count on high-energy, ripping jam grass. They are INSANE. Absolutely insane. I strive to be on Luke's level on guitar, and he's eight years younger than me. It just goes to show that those guys are next level. They deserve everything coming their way. They're the real deal.
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It's great to see that relationship already forming between y'all. I think it's a no brainer that there should be a major tour featuring Sicard Hollow & The Mountain Grass Unit down the road. 
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Alex: Absolutely. 100%. We feel the same way. Not that they have anything to prove to us, but it certainly didn't take much to catch our attention. You hear the first 30 seconds of their set and you're just like, "Holy shit! They are on to something."
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Can't wait to see what all will unfold down the road with these two bands on the road. I really appreciate your time today, Alex. Can't wait to catch my first Sicard set at Deebs Days in August.
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Alex: Thanks so much Jordan. We're just as excited!
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